"An ice cream brand that focuses on intentional sourcing and cultural values."
1
creators
1
total mentions
Mention activity, last 90 days
1 this month ↑
First mentioned by Food with Mark Bittman on Aug 2026 — 2w ago
Category reach
Niche — concentrated in 1 category
Creators who rep Malai
Competitive landscape
Real brands closest to Malai by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Bombay Kulfi Ice Creams | 1 | 0% |
| Giani Ice Cream | 1 | 100% |
| Hocco | 1 | 0% |
| KOR | 1 | 100% |
| Talenti | 1 | 0% |
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign