MadRock
"A brand that produces climbing gear and apparel."
2
creators
27
total mentions
⚠ Mentions are concentrated in just 2 creators
First mentioned by Emil Abrahamsson on Dec 2022 — 45mo ago
Best deal available
15% off
via Rock and Rice
💚 Creators who genuinely love MadRock
"I recently picked up sport climbing which has required my hands to stay dry for longer and for that I use the …"
Not mentioned recently — last seen 15mo agoCategory reach
Niche — concentrated in 1 category
Products by MadRock
Creators who rep MadRock
Competitive landscape
Real brands closest to MadRock by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Ragami | 1 | 0% |
| Nature Climbing | 1 | 0% |
| DMM | 2 | 50% |
| Megos & Woods | 1 | 0% |
| Mammut | 2 | 0% |
The real story
💚 Emil Abrahamsson kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
🎟 1 active creator code right now
Based on 27 mentions across 2 creators · Moderate evidence
Top creators
Emil Abrahamsson
25× · Last mentioned 5mo ago — ongoing since 45mo ago
Rock and Rice
2× · Last mentioned 12mo ago — ongoing since 27mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
1
macro
mega
Longest partnerships on record