MadRock
"A brand that produces climbing gear and apparel."
2
creators
27
total mentions
⚠ Mentions are concentrated in just 2 creators
First mentioned by Emil Abrahamsson on Dec 2022 — 46mo ago
Best deal available
15% off
via Rock and Rice
💚 Creators who genuinely love MadRock
"I recently picked up sport climbing which has required my hands to stay dry for longer and for that I use the …"
Not mentioned recently — last seen 16mo agoCategory reach
Niche — concentrated in 1 category
Products by MadRock
Creators who rep MadRock
The real story
💚 Emil Abrahamsson kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
Based on 27 mentions across 2 creators · Moderate evidence
Top creators
Emil Abrahamsson
25× · Last mentioned 7mo ago — ongoing since 46mo ago
Rock and Rice
2× · Not mentioned recently — last seen 13mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
1
macro
mega
Longest partnerships on record