Lutron
"A company that provides smart lighting and shading solutions."
2
creators
2
total mentions
👀
First mentioned by XO, MaCenna on Dec 2022 — 45mo ago
🔍
Category reach
Niche — concentrated in 1 category
Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood
Creators who rep Lutron
The real story
Organic vs sponsored0% organic
👀 Smaller creators were talking about this 649 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 2 mentions across 2 creators · Limited evidence
Top creators
U
Undecided with Matt Ferrell
Last mentioned 1w ago
X
XO, MaCenna
Not mentioned recently — last seen 45mo ago
Platform fingerprint
YT · 2 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record