Lululemon
"A premium athletic apparel company known for yoga and workout gear."
8
creators
11
total mentions
Snapshot
Creator activity down 50% over the last 30 days. 1 creator talks about Lululemon regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by mads asmr on Sept 2021 — 61mo ago
💚 Creators who genuinely love Lululemon
"I just initiated a small LULU position and will likely keep adding at appropriate intervals. It is priced well…"
Last mentioned 2w agoCategory reach
Niche — concentrated in 2 categories
Creators who rep Lululemon
1 creators already love Lululemon
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Value Investing with Sven Carlin, Ph.D. | 1 mention |
Competitive landscape
Real brands closest to Lululemon by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Alo Yoga | 1 | 0% |
| Athleta | 1 | 100% |
| Alo | 2 | 0% |
| IUGA | 1 | 0% |
| Just Lift Clothing | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 1 smaller, 3 mid-size, 2 major creators
Based on 11 mentions across 8 creators · Moderate evidence
Top creators
Natacha Océane
3× · Last mentioned 6d ago — ongoing since 54mo ago
Nicole Laeno
2× · Last mentioned 1mo ago — ongoing since 1mo ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
Jaclyn Brooke
Last mentioned 1w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
2
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record