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Lucy

Lucy

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"A brand offering nicotine gum and lozenges."

8

creators

11

total mentions

TTO Intelligence

Snapshot

driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

1 this month ↑

This monthChange
Mentions1—
Creators1—
New creators1—
Unpaid mentions0—
Paid partnerships1—
👀

First mentioned by Edward Lee on Mar 2022 — 55mo ago

Best deal available

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via Matt and Shane's Secret Podcast

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🔍

Category reach

Niche — concentrated in 3 categories

Tech · 1Finance · 2HealthLifestyle · 3EducationGamingBeautyFood

Products by Lucy

Creators who rep Lucy

The real story

Organic vs sponsored0% organic

🆕 1 creator discussed this for the first time this month

👀 Smaller creators were talking about this 797 days before larger ones

📊 Being discussed by 4 mid-size, 3 major creators

🎟 6 active creator codes right now

Based on 11 mentions across 8 creators · Moderate evidence

Top creators

M

Matt and Shane's Secret Podcast

2× · Last mentioned 1mo ago — ongoing since 29mo ago

T

The Tim Dillon Show

2× · Last mentioned 3w ago — ongoing since 13mo ago

C

Cancelled with Tana Mongeau & Brooke Schofield

Last mentioned 1mo ago

E

Edward Lee

Last mentioned 1mo ago

Platform fingerprint

YT · 7 creators
10 paid
Pod · 1 creators
1 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

3

macro

1

mega

3

Longest partnerships on record

Edward Leepaid only
20224.4 yrs2026
20222.3 yrs2026
20221 yrs2026
202280 days2026
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