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First mentioned by Vineet Malhotra on Apr 2026 — 5mo ago
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Category reach
Niche — concentrated in 1 category
TechFinance · 1HealthLifestyleEducationGamingBeautyFood
Creators who rep Lloyd
Competitive landscape
Real brands closest to Lloyd by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Voltas | 1 | 0% |
| Bluestar | 1 | 0% |
| Lasko | 1 | 0% |
| Carrier | 1 | 0% |
| DREO | 6 | 0% |
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record