Liquid Death
"A brand of mountain water in a can."
6
creators
32
total mentions
Snapshot
Creator activity up 25% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
5 this month ↑
First mentioned by NICE WORK! A Podcast of the Super Nice Club on Nov 2023 — 34mo ago
Best deal available
free six-pack
via NICE WORK! A Podcast of the Super Nice Club
Category reach
Niche — concentrated in 3 categories
Creators who rep Liquid Death
Competitive landscape
Real brands closest to Liquid Death by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Liquid Light | 1 | 0% |
| Liquid I.V. | 13 | 0% |
| Dirty Labs | 1 | 0% |
| Liquid Gold | 1 | 100% |
| Liquid Assets | 2 | 0% |
The real story
📈 Mentions up 25% in the last 30 days (5 vs 4)
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 19 days before larger ones
💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 32 mentions across 6 creators · Strong evidence
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Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
2
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record