Lidl
"A supermarket chain offering a variety of products including tools."
6
creators
13
total mentions
Snapshot
Creator activity down 100% over the last 30 days, with unpaid discussion outpacing paid growth. 3 creators talk about Lidl regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by CamperVan HandyMan on Mar 2018 — 104mo ago
💚 Creators who genuinely love Lidl
"I’m passionate about showing that budget doesn’t need to be a barrier to healthy, vegan food and I’m glad that…"
Last mentioned 2w ago"Ooh I'm glad to hear it -- it's always a bit of a gamble with lidl and aldi right, we can never get to…"
Last mentioned 1mo ago"Such a fun and realistic video! Love how you showed the full Lidl camping setup, even with the challenge of ra…"
Last mentioned 2w agoCategory reach
Niche — concentrated in 2 categories
Creators who rep Lidl
3 creators already love Lidl
Genuinely, exclusively unpaid mentions — no code or link ever attached
| peas etc. | 3 mentions |
| CamperVan HandyMan | 1 mention |
| Kent Survival | 1 mention |
The real story
💚 The Frugal Vegan UK kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 2619 days before larger ones
📊 Being discussed by 4 smaller, 2 mid-size creators
Based on 13 mentions across 6 creators · Moderate evidence
Top creators
Riccardo Muscarella
5× · Last mentioned 1mo ago — ongoing since 12mo ago
peas etc.
3× · Last mentioned 1mo ago — ongoing since 13mo ago
The Frugal Vegan UK
2× · Last mentioned 2w ago — ongoing since 10mo ago
CamperVan HandyMan
Last mentioned 3w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
3
micro
1
mid
1
macro
1
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record