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First mentioned by Marie Kondo on Nov 2019 — 84mo ago
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💚 Creators who genuinely love KonMari
"The online shop at KonMari is a collection of items that Marie uses in her everyday life and that spark joy fo…"
Last mentioned 2w agoCategory reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyle · 1EducationGamingBeautyFood
Products by KonMari
Creators who rep KonMari
The real story
Organic vs sponsored50% organic
Based on 2 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
YT · 1 creators
mixed50% organic
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record