"A skincare ingredient known for its skin-lightening properties."
2
creators
3
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month ↑
First mentioned by HBM Organic Beauty on Jul 2022 — 52mo ago
Category reach
Niche — concentrated in 1 category
Products by Kojic Acid
Creators who rep Kojic Acid
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 1540 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 3 mentions across 2 creators · Limited evidence
Top creators
HBM Organic Beauty
2× · Last mentioned 1mo ago — ongoing since 52mo ago
ChanRav's Story
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
1
Longest partnerships on record