👀
First mentioned by Shane McGillicuddy on Sept 2024 — 24mo ago
🔍
Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyleEducationGamingBeautyFood · 1
Creators who rep Joyride
Competitive landscape
Real brands closest to Joyride by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Kinder Joy | 1 | 100% |
| Good Greed | 1 | 100% |
| Zesty Snackz | 1 | 100% |
| Haribo | 1 | 0% |
| Ahead | 1 | 0% |
The real story
Organic vs sponsored0% organic
👀 Smaller creators were talking about this 278 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 2 mentions across 2 creators · Limited evidence
Top creators
S
Shane McGillicuddy
Last mentioned 6d ago
T
The Food Theorists
Not mentioned recently — last seen 15mo ago
Platform fingerprint
YT · 2 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
1
Longest partnerships on record