"A brand known for hair care products."
3
creators
5
total mentions
Snapshot
Creator activity down 100% over the last 30 days, with unpaid discussion outpacing paid growth. 2 creators talk about Joico regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by EverSoGorgeous on May 2017 — 115mo ago
💚 Creators who genuinely love Joico
Category reach
Niche — concentrated in 1 category
Products by Joico
Creators who rep Joico
2 creators already love Joico
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Flourish by Sess Lee Curls | 1 mention |
| EverSoGorgeous | 1 mention |
The real story
👀 Smaller creators were talking about this 597 days before larger ones
📊 Being discussed by 2 smaller, 1 mid-size creators
Based on 5 mentions across 3 creators · Moderate evidence
Top creators
Racheal Akua
3× · Last mentioned Yesterday — ongoing since 95mo ago
Flourish by Sess Lee Curls
Last mentioned Yesterday
EverSoGorgeous
Last mentioned Yesterday
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
2
mid
1
macro
mega
Longest partnerships on record