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First mentioned by Steph Anya, LMFT on Feb 2024 — 31mo ago
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Category reach
Niche — concentrated in 1 category
Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood
Products by John Gottman
Creators who rep John Gottman
Competitive landscape
Real brands closest to John Gottman by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Mel Robbins | 1 | 100% |
| Worth | 1 | 0% |
| Codependent No More | 1 | 100% |
| How To Win Friends & Influence People | 1 | 0% |
| Atomic Habits | 1 | 15.4% |
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
Longest partnerships on record