"A luxury watch brand known for its precision and craftsmanship."
7
creators
10
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 1 creator talks about IWC regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by TheDubaiExpat on Jul 2024 — 27mo ago
💚 Creators who genuinely love IWC
"The new IWC Ingenieur Automatic 35 in Pool Blue might just be my favourite Ingenieur yet."
Last mentioned 3mo agoCategory reach
Niche — concentrated in 3 categories
Creators who rep IWC
1 creators already love IWC
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Britt Pearce | 1 mention |
The real story
👀 Smaller creators were talking about this 645 days before larger ones
📊 Being discussed by 3 mid-size, 2 major creators
Based on 10 mentions across 7 creators · Moderate evidence
Top creators
Watchfinder & Co.
4× · Last mentioned 3w ago — ongoing since 6mo ago
Avoidable Contact Forever
Last mentioned 1mo ago
Teddy Baldassarre
Last mentioned 2mo ago
Craftastic Masters
Last mentioned 1mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
3
macro
mega
2
Longest partnerships on record