"A luxury watch brand known for its precision and craftsmanship."
4
creators
4
total mentions
Snapshot
Creator activity up 100% over the last 30 days. 1 creator talks about IWC regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month ↑
First mentioned by Craftastic Masters on Jun 2025 — 15mo ago
💚 Creators who genuinely love IWC
"The new IWC Ingenieur Automatic 35 in Pool Blue might just be my favourite Ingenieur yet."
Last mentioned 1mo agoCreators who rep IWC
1 creators already love IWC
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Britt Pearce | 1 mention |
Competitive landscape
Real brands closest to IWC by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Rolex | 7 | 50% |
| IFL | 1 | 0% |
| Grand Seiko | 1 | 0% |
| IFL Watches | 1 | 0% |
| Urwerk | 1 | 0% |
The real story
📈 Mentions up 100% in the last 30 days (2 vs 1)
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 34 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 4 mentions across 4 creators · Limited evidence
Top creators
Craftastic Masters
Last mentioned 5d ago
Avoidable Contact Forever
Last mentioned 6d ago
Teddy Baldassarre
Last mentioned 2w ago
Britt Pearce
Last mentioned 1mo ago
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
micro
mid
1
macro
mega
1
Longest partnerships on record