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I

It's a 10

"A hair care brand known for its leave-in treatments that provide multiple benefits."

2

creators

3

total mentions

👀

First mentioned by Jazzie Jae on Jun 2019 — 90mo ago

🔍

💚 Creators who genuinely love It's a 10

"I actually created that company and she said can I hug you so she ran around the corner and gave me a big hug …"

Not mentioned recently — last seen 19mo ago

"Yes I love the it’s a 10 products I will be trying out their other collections as soon as Ulta has another sal…"

Last mentioned 1mo ago

Category reach

Niche — concentrated in 1 category

TechFinanceHealthLifestyleEducationGaming · 1BeautyFood

Products by It's a 10

Creators who rep It's a 10

1 creators already love It's a 10

Genuinely, exclusively unpaid mentions — no code or link ever attached

School of Hard Knocks1 mention

The real story

Organic vs sponsored100% organic

💚 Jazzie Jae kept recommending this after the paid deal ended

👀 Smaller creators were talking about this 2120 days before larger ones

📊 Being discussed by 1 smaller, 1 major creators

Based on 3 mentions across 2 creators · Limited evidence

Top creators

J

Jazzie Jae

2× · Last mentioned 1mo ago — ongoing since 90mo ago

S

School of Hard Knocks

Not mentioned recently — last seen 19mo ago

Platform fingerprint

YT · 2 creators
mixed67% organic

Organic signal detected on YT — genuine audience trust

Creator tier spread

nano

micro

1

mid

macro

mega

1

Longest partnerships on record

Jazzie Jaeorganic + paid
20197.3 yrs2026
20190 days2026
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