Irwin
"A brand that produces hand tools and power tool accessories."
1
creators
2
total mentions
👀
First mentioned by Project Farm on Nov 2024 — 22mo ago
🔍
Category reach
Niche — concentrated in 1 category
Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood
Creators who rep Irwin
Competitive landscape
Real brands closest to Irwin by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Wiha | 1 | 0% |
| IVY Classic | 1 | 0% |
| Dewalt | 5 | 0% |
| Ryobi | 4 | 13.3% |
| WORX | 3 | 0% |
The real story
Based on 2 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record