Irwin
"A brand that produces hand tools and power tool accessories."
2
creators
5
total mentions
👀
First mentioned by Rebuilt & Restored on Sept 2023 — 38mo ago
🔍
Category reach
Niche — concentrated in 1 category
Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood
Creators who rep Irwin
The real story
Organic vs sponsored0% organic
👀 Smaller creators were talking about this 435 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 5 mentions across 2 creators · Moderate evidence
Top creators
R
Rebuilt & Restored
3× · Last mentioned 5d ago — ongoing since 38mo ago
P
Project Farm
2× · Last mentioned 1mo ago — ongoing since 23mo ago
Platform fingerprint
YT · 2 creators
5 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
1
Longest partnerships on record