"Coffee that can be prepared quickly by adding hot water."
2
creators
2
total mentions
First mentioned by Vickypedia on Nov 2023 — 34mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Instant Coffee
Competitive landscape
Real brands closest to Instant Coffee by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| CS Instant Coffee | 1 | 7.7% |
| Keurig | 1 | 0% |
| Disaster Coffee | 1 | 0% |
| Nescafe | 1 | 100% |
| Third Wave Water | 2 | 0% |
The real story
👀 Smaller creators were talking about this 43 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record