"A brand specializing in 360-degree cameras."
30
creators
110
total mentions
Snapshot
Creator activity down 30% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
7 this month
First mentioned by Crop Factor by EMT Films on Jan 2021 — 68mo ago
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via Kiroky Fraco
💚 Creators who genuinely love Insta360
"This is the most fun Insta360 camera and the most capable for handheld operation!"
Last mentioned 1w agoFrequently co-sponsored with
Brands sharing 3+ real creators with Insta360
Category reach
Niche — concentrated in 3 categories
Products by Insta360
Creators who rep Insta360
Competitive landscape
Real brands closest to Insta360 by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Insta 360 | 1 | 0% |
| Insta360 Store | 5 | 0% |
| Ricoh | 2 | 0% |
| DJI | 43 | 14.5% |
| Hohem | 2 | 6.3% |
The real story
🔁 1 creator mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 551 days before larger ones
📊 Being discussed by 2 smaller, 5 mid-size, 9 major creators
🎟 12 active creator codes right now
💼 6 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 110 mentions across 30 creators · Strong evidence
Top creators
Kiroky Fraco
28× · Last mentioned 2w ago — ongoing since 34mo ago
The BiG Scuba Podcast
19× · Last mentioned 1w ago — ongoing since 10mo ago
Think Media
10× · Last mentioned 2w ago — ongoing since 4mo ago
Crop Factor by EMT Films
8× · Last mentioned 1w ago — ongoing since 68mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
2
micro
mid
3
macro
2
mega
9
Grassroots reach — bottoms up, not top down
Longest partnerships on record