Indigo Powder
"A natural dye used for coloring hair, especially grey hair."
2
creators
18
total mentions
Snapshot
Creator activity up 25% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
5 this month ↑
⚠ Mentions are concentrated in just 2 creators
First mentioned by Home Treats with Sara on Feb 2022 — 57mo ago
Category reach
Niche — concentrated in 1 category
Products by Indigo Powder
Creators who rep Indigo Powder
The real story
💚 Home Treats with Sara kept recommending this after the paid deal ended
📈 Mentions up 25% in the last 30 days (5 vs 4)
💼 4 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 18 mentions across 2 creators · Moderate evidence
Top creators
Garima Singh
16× · Last mentioned 2d ago — ongoing since 8mo ago
Home Treats with Sara
2× · Last mentioned 2d ago — ongoing since 57mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
2
macro
mega
Longest partnerships on record