Indie Hops
"A hop supplier introducing new hop varieties for brewing."
2
creators
50
total mentions
Snapshot
Creator activity down 37% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
5 this month
⚠ Mentions are concentrated in just 2 creators
First mentioned by Craft Beer and Brewing on May 2025 — 17mo ago
Category reach
Niche — concentrated in 1 category
Products by Indie Hops
Creators who rep Indie Hops
The real story
💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 50 mentions across 2 creators · Moderate evidence
Top creators
Craft Beer and Brewing
26× · Last mentioned 3w ago — ongoing since 17mo ago
Craft Beer & Brewing Magazine Podcast
24× · Last mentioned 4d ago — ongoing since 5mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record