"A jewelry brand that uses ethically sourced lab-grown diamonds and solid gold."
5
creators
10
total mentions
Snapshot
5 creators have covered IDYL so far.
Mention activity, last 90 days
0 this month
First mentioned by Niki Sky on Sept 2023 — 38mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep IDYL
The real story
📊 Being discussed by 1 smaller, 3 mid-size, 1 major creators
Based on 10 mentions across 5 creators · Moderate evidence
Top creators
Niki Sky
6× · Last mentioned Yesterday — ongoing since 38mo ago
Lydia Elise Millen
Last mentioned 2w ago
Shopping On Champagne
Last mentioned 1w ago
Shonagh Scott
Last mentioned 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
1
macro
2
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record