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First mentioned by Drew Builds Stuff on Dec 2023 — 34mo ago
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Category reach
Niche — concentrated in 2 categories
TechFinanceHealth · 1Lifestyle · 1EducationGamingBeautyFood
Products by HUUM
Creators who rep HUUM
The real story
Organic vs sponsored0% organic
📊 Being discussed by 1 mid-size, 1 major creators
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
YT · 2 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record