HP
"A brand that produces computers and related technology."
13
creators
30
total mentions
Snapshot
Creator activity up 40% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about HP regularly with no commercial relationship at all.
Mention activity, last 90 days
7 this month ↑
First mentioned by notereview on May 2017 — 113mo ago
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via Armchair Expert
💚 Creators who genuinely love HP
Frequently co-sponsored with
Brands sharing 3+ real creators with HP
Category reach
Niche — concentrated in 3 categories
1 creators already love HP
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Rich On Tech | 1 mention |
Competitive landscape
Real brands closest to HP by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hewlett Packard Enterprise | 1 | 0% |
| HP OMEN | 1 | 0% |
| HPE | 1 | 0% |
| Dell | 10 | 4.5% |
| Harrys | 5 | 0% |
The real story
📈 Mentions up 40% in the last 30 days (7 vs 5)
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 1568 days before larger ones
📊 Being discussed by 1 smaller, 5 mid-size, 3 major creators
💼 7 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 30 mentions across 13 creators · Strong evidence
Top creators
Armchair Expert
9× · Last mentioned 5d ago — ongoing since 1mo ago
Ujjwal
2× · Last mentioned 1w ago — ongoing since 61mo ago
Armchair Expert with Dax Shepard
2× · Last mentioned Today — ongoing since 6d ago
Sameers ReviewRoom
2× · Last mentioned 2w ago — ongoing since 66mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
micro
1
mid
4
macro
1
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record