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First mentioned by Peyton Maree Charles on Feb 2025 — 19mo ago
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Category reach
Niche — concentrated in 1 category
Tech · 1FinanceHealthLifestyleEducationGamingBeautyFood
Products by House of Bo
Creators who rep House of Bo
Competitive landscape
Real brands closest to House of Bo by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| House of Bō | 1 | 0% |
| City Beauty | 3 | 16.7% |
| MCoBeauty | 2 | 0% |
| Bask and Lather Co | 1 | 0% |
| AOK | 1 | 100% |
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
Longest partnerships on record