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First mentioned by EverSoGorgeous on Feb 2018 — 105mo ago
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Category reach
Niche — concentrated in 2 categories
TechFinanceHealthLifestyle · 1EducationGamingBeauty · 1Food
Products by Hot Tools
Creators who rep Hot Tools
The real story
Organic vs sponsored0% organic
👀 Smaller creators were talking about this 3076 days before larger ones
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
YT · 2 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
2
mid
macro
mega
Longest partnerships on record