"A retail chain offering arts and crafts supplies."
3
creators
6
total mentions
Snapshot
Creator activity down 100% over the last 30 days, with unpaid discussion outpacing paid growth. 2 creators talk about Hobby Lobby regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Yarnspinners Tales's Podcast on Sept 2021 — 60mo ago
💚 Creators who genuinely love Hobby Lobby
"For this sweater I used the Hobby Lobby Yarn Bee Sweet Delight. It's a super soft acrylic yarn perfect for bab…"
Last mentioned 1w ago"For this particular hat I used the Hobby Lobby Yarn Bee SoftStitch yarn."
Last mentioned 1w ago"the other fiber I have been spinning awhile is from Hobby Lobby."
Last mentioned 2w agoCategory reach
Niche — concentrated in 1 category
Creators who rep Hobby Lobby
2 creators already love Hobby Lobby
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Jacq Knits | 3 mentions |
| Yarnspinners Tales's Podcast | 1 mention |
Competitive landscape
Real brands closest to Hobby Lobby by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hobbycraft | 1 | 0% |
| Love Crafts | 2 | 0% |
| Yarn Bee | 2 | 50% |
| Michaels | 4 | 100% |
| HobbyLink Japan | 2 | 0% |
The real story
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 693 days before larger ones
Based on 6 mentions across 3 creators · Moderate evidence
Top creators
Jacq Knits
3× · Last mentioned 1w ago — ongoing since 37mo ago
Yarnspinners Tales's Podcast
Last mentioned 2w ago
Molly Nicole Home
2× · Last mentioned 4mo ago — ongoing since 14mo ago
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
micro
2
mid
macro
mega
Longest partnerships on record