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First mentioned by Knit with Julia Piro on May 2025 — 16mo ago
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current discount on the Hobbii website
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Category reach
Niche — concentrated in 1 category
TechFinanceHealth · 1LifestyleEducationGamingBeautyFood
Creators who rep Hobbii
Competitive landscape
Real brands closest to Hobbii by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Love Knitting | 1 | 0% |
| Unravelled | 1 | 0% |
| We Are Knitters | 1 | 100% |
| Love Crafts | 2 | 0% |
| Knit Picks | 2 | 0% |
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record