HeyGen
"An AI tool for generating professional-level digital clones."
10
creators
25
total mentions
Snapshot
Creator activity down 25% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month
First mentioned by Skill Leap AI on Nov 2024 — 22mo ago
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via The Knowledge Project
Frequently co-sponsored with
Brands sharing 3+ real creators with HeyGen
Category reach
Niche — concentrated in 2 categories
Creators who rep HeyGen
Competitive landscape
Real brands closest to HeyGen by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Copy Ai | 2 | 0% |
| Hyper3D | 1 | 0% |
| Kling | 4 | 0% |
| LookAlike | 1 | 0% |
| Hi3D | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 124 days before larger ones
📊 Being discussed by 1 smaller, 5 mid-size, 2 major creators
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 25 mentions across 10 creators · Strong evidence
Top creators
The Knowledge Project
10× · Last mentioned 1w ago — ongoing since 4mo ago
Diary of a CEO
6× · Last mentioned 1mo ago — ongoing since 2mo ago
Skill Leap AI
Last mentioned 2w ago
Nate Herk | AI Automation
Last mentioned 2d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
4
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record