"A shampoo designed to combat dandruff and itchy scalp."
6
creators
9
total mentions
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
First mentioned by DieMadelaine on Jan 2014 — 155mo ago
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Category reach
Niche — concentrated in 3 categories
Products by Head & Shoulders
Creators who rep Head & Shoulders
The real story
👀 Smaller creators were talking about this 2779 days before larger ones
📊 Being discussed by 1 smaller, 3 mid-size, 1 major creators
Based on 9 mentions across 6 creators · Moderate evidence
Top creators
PowerInYourCurl
3× · Last mentioned 1mo ago — ongoing since 86mo ago
After Hours Skin Clinic
2× · Last mentioned 1mo ago — ongoing since 2mo ago
Healthy Afro Hair
Last mentioned 3d ago
Abbey Yung
Last mentioned 2mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
2
macro
1
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record