First mentioned by Pinkstylist on Feb 2025 — 18mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Grimas
Competitive landscape
Real brands closest to Grimas by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| She Glam | 1 | 0% |
| GRWM Cosmetics | 1 | 100% |
| Mehron | 2 | 0% |
| M.A.C | 19 | 27.1% |
| MyGlamm | 1 | 0% |
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record