"A moisturizing lip balm."
2
creators
2
total mentions
First mentioned by Black Beard Projects on Jul 2023 — 40mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep GRAFF
The real story
👀 Smaller creators were talking about this 804 days before larger ones
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record