Govee
"A brand that offers smart home lighting products."
10
creators
18
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 1 creator talks about Govee regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Luke Pollack on Jan 2020 — 81mo ago
Best deal available
40% off
via minimalistik
💚 Creators who genuinely love Govee
"I have some Govee lights inside…and Hue…and others."
Not mentioned recently — last seen 21mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Govee
1 creators already love Govee
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Tod's Video Games and More! | 1 mention |
Competitive landscape
Real brands closest to Govee by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Yeelight | 3 | 33.3% |
| Eve | 1 | 0% |
| Sonoff | 1 | 4.3% |
| Hue | 1 | 0% |
| Brighttech | 1 | 0% |
The real story
👀 Smaller creators were talking about this 624 days before larger ones
📊 Being discussed by 3 smaller, 2 mid-size, 3 major creators
Based on 18 mentions across 10 creators · Strong evidence
Top creators
minimalistik
4× · Last mentioned 6d ago — ongoing since 63mo ago
Drew Builds Stuff
3× · Last mentioned 2w ago — ongoing since 44mo ago
True Strike
3× · Last mentioned 1mo ago — ongoing since 1mo ago
Luke Pollack
2× · Last mentioned 6d ago — ongoing since 81mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
3
mid
1
macro
1
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record