First mentioned by JRNY Crypto on Apr 2022 — 53mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep FTX US
Competitive landscape
Real brands closest to FTX US by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| FTX | 2 | 0% |
| HTX | 3 | 0% |
| FortisX | 1 | 0% |
| Binance US | 1 | 0% |
| OTX Exchange | 1 | 100% |
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record