Fitbit
"A fitness tracker that monitors health metrics."
6
creators
6
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by Seb On Golf on Dec 2022 — 46mo ago
Category reach
Niche — concentrated in 2 categories
Products by Fitbit
Creators who rep Fitbit
Competitive landscape
Real brands closest to Fitbit by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Google Fitbit Air | 2 | 50% |
| Whoop | 19 | 7.3% |
| VitalWear | 1 | 0% |
| Fitbit Air | 1 | 100% |
| Fittrack | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 1271 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 6 mentions across 6 creators · Moderate evidence
Top creators
Creators' AI
Last mentioned 2d ago
The Shortcut Live
Last mentioned 1w ago
Harlan Cohen
Last mentioned 1w ago
The Deep Dive Podcast: Sports Tech & Performance for Endurance Athletes
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
1
Longest partnerships on record