Fitbit
"A fitness tracker that monitors health metrics."
9
creators
9
total mentions
Snapshot
Creator activity up 100% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month ↑
First mentioned by Seb On Golf on Dec 2022 — 47mo ago
Category reach
Niche — concentrated in 3 categories
Products by Fitbit
Creators who rep Fitbit
The real story
📈 Mentions up 100% in the last 30 days (2 vs 1)
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 1271 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size, 2 major creators
Based on 9 mentions across 9 creators · Moderate evidence
Top creators
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Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
1
macro
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record