Figure
"A platform that provides loans backed by cryptocurrency."
3
creators
3
total mentions
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
First mentioned by Investing Simplified - Professor G on Jan 2026 — 8mo ago
Best deal available
Crypto-Backed Loans with rates as low as 8.91%
via Investing Simplified - Professor G
Category reach
Niche — concentrated in 1 category
Creators who rep Figure
Competitive landscape
Real brands closest to Figure by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Arch Lending | 1 | 0% |
| BlockFi | 2 | 0% |
| Bitlo | 1 | 0% |
| Tramplin | 1 | 0% |
| CoinDepo | 1 | 0% |
The real story
👀 Smaller creators were talking about this 151 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 3 mentions across 3 creators · Limited evidence
Top creators
My First Million
Last mentioned 1mo ago
Investing Simplified - Professor G
Last mentioned 8mo ago
TRIGGERnometry
Last mentioned 3mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
1
Longest partnerships on record