First mentioned by Excel Fitness on Dec 2022 — 45mo ago
Category reach
Niche — concentrated in 1 category
Products by Excel Let's Play
Creators who rep Excel Let's Play
Competitive landscape
Real brands closest to Excel Let's Play by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| JD Gym Equipped | 1 | 100% |
| Lab Golf | 2 | 3.2% |
| Exponent Edge | 2 | 0% |
| ATX | 6 | 30% |
| Elite Sports | 1 | 0% |
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
mid
macro
mega
Longest partnerships on record