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First mentioned by SystemZee on Jun 2024 — 28mo ago
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Category reach
Niche — concentrated in 2 categories
TechFinance · 1HealthLifestyleEducationGaming · 1BeautyFood
Creators who rep Essential
The real story
Organic vs sponsored0% organic
Based on 3 mentions across 2 creators · Limited evidence
Top creators
C
Climbing Business Journal Podcasts
Last mentioned 1w ago
S
SystemZee
2× · Not mentioned recently — last seen 26mo ago
Platform fingerprint
Pod · 1 creators
1 paid
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record