EquiGroomer
"A de-shedding brush for pets."
2
creators
10
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
⚠ Mentions are concentrated in just 2 creators
First mentioned by Girl With The Dogs on Jan 2026 — 9mo ago
💚 Creators who genuinely love EquiGroomer
"I hope her people get an equigroomer. They are so fantastic."
Last mentioned 3w agoCategory reach
Niche — concentrated in 1 category
Products by EquiGroomer
Creators who rep EquiGroomer
The real story
💚 Girl With The Dogs kept recommending this after the paid deal ended
🆕 1 creator discussed this for the first time this month
Based on 10 mentions across 2 creators · Moderate evidence
Top creators
Girl With The Dogs
9× · Last mentioned 3w ago — ongoing since 9mo ago
Horses in the Morning
Last mentioned 3d ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record