"An app that helps you manage your finances and track spending."
4
creators
77
total mentions
Snapshot
Creator activity up 200% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
First mentioned by Tae Kim - Financial Tortoise on Nov 2024 — 23mo ago
Best deal available
FREE Financial Dashboard
via Tae Kim - Financial Tortoise
Category reach
Niche — concentrated in 1 category
Products by Empower
Creators who rep Empower
The real story
📈 Mentions up 200% in the last 30 days (3 vs 1)
📊 Being discussed by 1 smaller, 2 mid-size creators
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 77 mentions across 4 creators · Moderate evidence
Top creators
Tae Kim - Financial Tortoise
50× · Last mentioned 1w ago — ongoing since 23mo ago
Rob Berger
20× · Last mentioned 2w ago — ongoing since 7mo ago
Jacob Wade (Roadmap Money)
6× · Last mentioned 1mo ago — ongoing since 18mo ago
The Paige Kornblue Show
Last mentioned 5d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
2
macro
mega
Longest partnerships on record