Emma
"A brand known for its mattresses."
8
creators
17
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 1 creator talks about Emma regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Kombo on Sept 2023 — 36mo ago
Best deal available
5% Rabatt on top
via Andreas Schmitz (Der Akku Doktor)
💚 Creators who genuinely love Emma
"the flat that we rent, it did come with a nice mattress. I think it's a Emma."
Last mentioned 1mo agoCategory reach
Niche — concentrated in 1 category
Products by Emma
Creators who rep Emma
1 creators already love Emma
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Mia McGrath | 1 mention |
Competitive landscape
Real brands closest to Emma by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Emma Sleep | 5 | 0% |
| Titan Mattress | 1 | 0% |
| Bear Mattress | 4 | 0% |
| GhostBed | 3 | 0% |
| Bayclara | 1 | 0% |
The real story
👀 Smaller creators were talking about this 576 days before larger ones
📊 Being discussed by 1 smaller, 5 mid-size, 2 major creators
🎟 5 active creator codes right now
Based on 17 mentions across 8 creators · Strong evidence
Top creators
Andreas Schmitz (Der Akku Doktor)
7× · Last mentioned 1w ago — ongoing since 21mo ago
Urs Kalecinski
2× · Last mentioned 1w ago — ongoing since 5mo ago
ITS ME CRAZY SANA
2× · Last mentioned 2w ago — ongoing since 7mo ago
Kombo
Last mentioned 2d ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
4
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record