"A sports betting and fantasy sports platform."
3
creators
5
total mentions
Snapshot
Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by Wendigang on Apr 2025 — 18mo ago
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Creators who rep DRAFT KINGS
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 496 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
🎟 2 active creator codes right now
Based on 5 mentions across 3 creators · Moderate evidence
Top creators
Bad Friends
3× · Last mentioned 2w ago — ongoing since 1mo ago
What Happened When
Last mentioned 1w ago
Wendigang
Last mentioned 3w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record