Downy
"A brand of laundry detergent and fabric softener."
2
creators
2
total mentions
TTO Intelligence
Snapshot
2 creators have covered Downy so far.
Mention activity, last 90 days
0 this month
This monthChange
Mentions0—
Creators0—
New creators0—
Unpaid mentions0—
Paid partnerships0—
👀
First mentioned by ASMR Suna 꿀꿀선아 on May 2020 — 78mo ago
🔍
Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyle · 1EducationGamingBeautyFood
Products by Downy
Creators who rep Downy
The real story
Organic vs sponsored0% organic
📊 Being discussed by 1 mid-size, 1 major creators
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
YT · 2 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record