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First mentioned by minutephysics on Jul 2025 — 15mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyleEducation · 1GamingBeautyFood
Creators who rep DFTBA
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record