Dewalt
"A brand that manufactures power tools and accessories."
5
creators
12
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by Theetravisb on Sept 2022 — 48mo ago
Category reach
Niche — concentrated in 1 category
Products by Dewalt
Creators who rep Dewalt
Competitive landscape
Real brands closest to Dewalt by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| DeWalt Cobalt | 1 | 0% |
| Black & Decker | 2 | 0% |
| Milwaukee | 4 | 14.3% |
| Milwaukee Tool | 1 | 0% |
| Makita | 5 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 789 days before larger ones
📊 Being discussed by 1 smaller, 2 mid-size, 2 major creators
Based on 12 mentions across 5 creators · Moderate evidence
Top creators
Project Farm
5× · Last mentioned 1w ago — ongoing since 22mo ago
Theetravisb
3× · Last mentioned 2w ago — ongoing since 48mo ago
Mancycle DIY
2× · Last mentioned 5d ago — ongoing since 13mo ago
Linus Tech Tips
Last mentioned 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
2
macro
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record