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First mentioned by Wellness Bubble on Dec 2025 — 8mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealth · 2LifestyleEducationGamingBeautyFood
Products by Deva
Creators who rep Deva
Competitive landscape
Real brands closest to Deva by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Element | 7 | 11.1% |
| Aussie Trace Mineral Electrolytes | 1 | 0% |
| Ultima | 1 | 6.7% |
| Well Minerals | 1 | 0% |
| Hydr8 | 1 | 0% |
The real story
Organic vs sponsored0% organic
Based on 3 mentions across 2 creators · Limited evidence
Top creators
W
Wellness Bubble
2× · Last mentioned 2w ago — ongoing since 8mo ago
F
Finding Genius Podcast
Last mentioned 3mo ago
Platform fingerprint
Pod · 1 creators
1 paid
YT · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record