Design Essentials
"A brand that provides a range of hair care products for various hair types."
3
creators
6
total mentions
Snapshot
with unpaid discussion outpacing paid growth.
Mention activity, last 90 days
0 this month
First mentioned by PowerInYourCurl on Apr 2021 — 67mo ago
💚 Creators who genuinely love Design Essentials
"This is actually the design essentials honey crème shampoo on damp hair!"
Last mentioned 2d agoCategory reach
Niche — concentrated in 2 categories
Products by Design Essentials
Creators who rep Design Essentials
The real story
📊 Being discussed by 1 smaller, 2 mid-size creators
Based on 6 mentions across 3 creators · Moderate evidence
Top creators
Flourish by Sess Lee Curls
4× · Last mentioned 2d ago — ongoing since 4mo ago
Healthy Afro Hair
Last mentioned 2d ago
PowerInYourCurl
Last mentioned 1mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
2
macro
mega
Longest partnerships on record