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First mentioned by David Zhang on Oct 2018 — 96mo ago
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Category reach
Niche — concentrated in 1 category
TechFinanceHealthLifestyle · 1EducationGamingBeautyFood
Products by Darn Tough
Creators who rep Darn Tough
Competitive landscape
Real brands closest to Darn Tough by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Danner | 1 | 0% |
| Hollow Socks | 1 | 0% |
| Right Socks | 1 | 0% |
| Smartwool | 2 | 0% |
| Bombas | 18 | 0% |
The real story
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Pod · 1 creators
1 paid
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
Longest partnerships on record