Craftsman
"A brand offering a complete line of tools for DIY projects."
3
creators
6
total mentions
First mentioned by Home RenoVision DIY on Dec 2022 — 46mo ago
💚 Creators who genuinely love Craftsman
"Products I love to use: Craftsman Mini Ratcheting Screwdriver"
Last mentioned 1w agoCategory reach
Niche — concentrated in 1 category
Products by Craftsman
Creators who rep Craftsman
Competitive landscape
Real brands closest to Craftsman by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Maker Brand Co | 1 | 0% |
| Ace Pro | 1 | 0% |
| CraftsyArt | 1 | 0% |
| Maker Brand | 1 | 0% |
| Cool Maker | 1 | 0% |
The real story
💚 Sewing Machine Rehab kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
📊 Being discussed by 1 smaller, 1 mid-size, 1 major creators
Based on 6 mentions across 3 creators · Moderate evidence
Top creators
Sewing Machine Rehab
4× · Last mentioned 1w ago — ongoing since 8mo ago
Prefab Homes and Tiny House
Last mentioned 2w ago
Home RenoVision DIY
Not mentioned recently — last seen 46mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record