First mentioned by So True with Caleb Hearon on May 2025 — 16mo ago
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via So True with Caleb Hearon
Products by Cozey
Creators who rep Cozey
Competitive landscape
Real brands closest to Cozey by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Soho | 1 | 100% |
| Sunday's Furniture | 1 | 0% |
| Rove Concepts | 1 | 0% |
| Simple Cushion Company | 2 | 0% |
| FlexiSpot | 31 | 0% |
The real story
👀 Smaller creators were talking about this 274 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 4 mentions across 2 creators · Limited evidence
Top creators
So True with Caleb Hearon
3× · Last mentioned 1w ago — ongoing since 16mo ago
Lone Fox
Last mentioned 7mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record