Concept2
"A strength training machine designed for full body workouts."
6
creators
8
total mentions
Snapshot
6 creators have covered Concept2 so far.
Mention activity, last 90 days
0 this month
First mentioned by Garage Gym Pro on Feb 2022 — 55mo ago
Category reach
Niche — concentrated in 1 category
Products by Concept2
Creators who rep Concept2
Competitive landscape
Real brands closest to Concept2 by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Impact Fitness | 1 | 0% |
| Concept 2 | 0 | 0% |
| Total Gym | 2 | 15.4% |
| LE11 | 1 | 0% |
| Assault | 1 | 0% |
The real story
👀 Smaller creators were talking about this 341 days before larger ones
📊 Being discussed by 5 smaller, 1 mid-size creators
Based on 8 mentions across 6 creators · Moderate evidence
Top creators
TreadmillReviewGuru
3× · Last mentioned 2w ago — ongoing since 44mo ago
Ashley the Amazing
Last mentioned 1w ago
NoFate247
Last mentioned 1w ago
BarBend Reviews
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
3
micro
2
mid
macro
1
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record